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Are there any rules for organizing buttons in the template?

Yes.

WhatsApp requires that buttons in a template follow specific grouping and ordering rules. If buttons are mixed incorrectly or exceed limits, your template will be rejected by Meta.



🔘 Types of Buttons


You can add buttons to enrich your template, but each template must follow category limits:


  • Quick Reply → Sends a predefined response back to your system (in-app only).
  • Call-to-Action (CTA) → External actions:
  • 📞 Call button → Opens dialer with a predefined number.
  • 🌐 URL button → Opens a link in the browser (can include dynamic query strings).



📊 Valid vs. Invalid Button Groupings


Combination

Allowed?

Why

Quick Reply + Quick Reply

✅ Yes

Up to 3 Quick Replies allowed, grouped together.

Quick Reply + Quick Reply + Quick Reply

✅ Yes

Max 3 Quick Replies per template.

Call + URL (2 CTAs)

✅ Yes

Max 1 Call + 1 URL CTA per template.

Call only

✅ Yes

Single CTA button is valid.

URL only

✅ Yes

Single CTA button is valid.

Quick Reply + URL

❌ No

Quick Replies cannot be mixed with CTA buttons.

Quick Reply + Call

❌ No

Mixing Quick Replies with CTAs is not allowed.

Quick Reply + URL + Call

❌ No

Cannot combine Quick Replies and CTAs in the same template.

Quick Reply + Call + Quick Reply

❌ No

All Quick Replies must be grouped together, and CTAs cannot be mixed.



🧠 WhatsApp Button Rules Summary


  • You can use either:
  • Up to 3 Quick Reply buttons, or
  • Up to 2 CTA buttons (1 Call + 1 URL).
  • 🚫 You cannot mix Quick Replies with CTA buttons in the same template.
  • 🚫 All Quick Replies must be grouped together (no splitting).
  • 📏 Total buttons allowed: Maximum of 3.






Tip : Choose Quick Replies for in-chat actions (e.g., “Confirm” / “Cancel”), and CTA buttons for external actions (e.g., “Call Now” / “Visit Website”). This ensures compliance and a smooth user experience.

Updated on: 22/09/2025