How do I create, schedule, and manage WhatsApp campaigns in MyOperator?

⚡ Quick answer

A WhatsApp campaign in MyOperator is built in four clicks:

1. Pick one pre-approved template.
2. Upload an Excel/CSV audience list (≤ 5,000 or the Meta message-limit—whichever is lower).
3. Map any template variables to Excel columns (or set fallback values).
4. Send now or schedule later.

The platform checks the credit balance at a scheduled time and again at send time; a campaign fails if credits are insufficient.

When should I use this guide?

Read this walkthrough if you need to:

• Blast a template message to hundreds or thousands of customers.
• Personalise each message with names, dates, or amounts.
• Understand Meta-imposed audience caps and what happens when they’re lower than 5,000.
• Troubleshoot import errors, variable mismatches, or low-balance failures.

Prerequisites & limits

Campaign workflow overview

1. Template – choose content.
2. Audience – upload list, auto-dedupe, respect Meta limit.
3. Variable mapping – connect template placeholders to Excel columns.
4. Schedule / Send – pick date/time, run credit check, optional test message.

Step-by-step creation

Step 1 – Template selection

1. Go to WhatsApp → Campaigns → Create Campaign.

Alt text: create a campaign

2. Enter a unique campaign name.
3. Select the WhatsApp account & phone number to send from.
4. Pick a pre-approved template.

• If the template has variables, a banner lists the variable names.

5. Preview the message in real time (right-side panel).
6. Click Next.

Alt text: Preview the template

Step 2 – Audience creation

1. Download a sample file (Excel/CSV) if needed.
2. Confirm your Meta message limit displayed on screen.
3. Prepare the sheet:
4. Mandatory column header: Phone number (case-insensitive).
5. Allowed phone formats: 91xxxxxxxxxx, +91xxxxxxxxxx, or xxxxxxxxxx.
6. Optional columns: Name plus any variable columns.
7. Upload the file → the system:
8. Auto-adds 91, removes duplicates, drops non-India numbers.
9. Shows cleaned audience count.
10. Review and fix any row-level errors shown before clicking Next.

Alt text: Audience creation

Example Excel (partial):

Step 3 – Variable mapping (optional)

Appears only when the chosen template contains variables.

For each placeholder:

1. Pick the Excel column from a dropdown, or
2. Enter a fallback value to be used when the column data is blank (or for all recipients).

Example mapping:

Alt text: Variable mapping

Step 4 – Scheduling & test send

Screen elements:

• Audience count – final, unique recipients
• Approx. cost – based on audience × template type.
• Test message – enter your own number, click Send Test.
• Schedule options – Send Now or pick date/time.

Click Schedule (or Send Now) to finish.

Campaign statuses & listing page

Listing-page perks:

• Filter by date, status, or phone number.
• Cancel a scheduled campaign until T-5 min.
• Click a row for sent/delivered percentages.
• Download CSV reports.
• If “Name” + “Phone number” were in the file, contacts are auto-added to the book.

Balance checks & cost logic

When does a campaign NOT work?

• No approved template in the account.
• Audience file exceeds Meta limit or has > 5,000 numbers.
• Uploaded numbers are non-Indian or malformed.
• Credits run out between scheduling and sending.
• Attempting to cancel less than 5 min before start—cancellation ignored.
• Variable columns missing and no fallback value set → template fails validation.

Troubleshooting guide

Keywords: WhatsApp campaign, MyOperator WhatsApp, variable mapping, Meta message limit, audience upload, WhatsApp bulk send

Updated on: 27/11/2025