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How is the credit balance checked when scheduling or running a campaign?

Credit Checks to Prevent Failed or Partial Sends


To prevent failed or partial sends, the system automatically performs two credit checks — once when you schedule the campaign, and again just before execution. This ensures you always have enough balance to deliver to your full audience.



Credit Check Comparison


Stage

What Happens

User Impact

Edge Cases

At Scheduling

System estimates credit usage based on audience size and template/media type, then compares it to your current balance.

If balance is insufficient, you’ll see a warning prompt with a link to recharge. Campaign cannot be scheduled.

If you recharge later, you can reattempt scheduling.

At Execution

Final balance check runs just before messages go out.

If balance is insufficient, the entire campaign is blocked. No partial sends are allowed.

If credits were consumed by another campaign between scheduling and execution, this campaign will fail unless recharged.



Why This Matters


  • Ensures no wasted credits on incomplete campaigns.
  • Prevents audience mismatches (some contacts receiving, others not).
  • Protects campaign reporting accuracy.



Best Practices Checklist


  • Always check your balance in the dashboard before creating a campaign.
  • Recharge early if running large campaigns to avoid last-minute issues.
  • Enable low-credit alerts (if supported) to get notified before running out.
  • Use auto-recharge for continuous sending without manual intervention.
  • Recheck balance if scheduling campaigns far in advance—another team member may consume credits in the meantime.




Updated on: 23/09/2025