How is the OBD campaign different from Click ‘O’ Call in MyOperator?

Quick answer

• Click 'O' Call = one-to-one, agent-initiated bridge for instant conversations.
• OBD (Outbound Dialer) = one-to-many, automated calls triggered by a campaign schedule or API. Pick Click 'O' Call for urgent, personal follow-ups; choose OBD for bulk, consistent outreach with optional key-press transfers.

When should I use this guide?

Read this if you need to decide which outbound feature best fits your use case (sales follow-up, reminders, marketing, surveys, OTP) and you have access to the MyOperator Web Dashboard or OBD API.

1. Feature overview

Outbound Campaign = placing outbound calls to customers. It is of 2 types:

1. IVR-based

• Automated IVR menu drives the call flow.
• Use cases:
• Auto-connect customers to Sales for a new policy briefing.
• Broadcast policy updates without live agent interaction.

2. Peer-to-Peer

• System instantly bridges an agent with a specific customer.
• Use case: targeted OBD call linking a customer directly to their Account Manager.

2. Prerequisites & roles

General requirements

• Valid +91 phone numbers and calling credits.
• Browser pop-up permission (Click 'O' Call).
• API key & webhook (OBD).
• Consent for outreach; respect DND & quiet hours.

Obtain customer consent for outreach and comply with DND and quiet-hour rules.

MyOperator has a dedicated panel for Outbound Campaigns (OBD Panel).

• Campaign Execution: Campaigns are not run from the main Outgoing Campaign Section.
• Prerequisites for Campaign Run:
• Opt-in proof: Proof of customer opt-in is required.
• Management approval is necessary to run the campaign from the OBD panel.

Watch the video walkthrough

Alt text: Video demo

3. Side-by-side comparison

4. Decision guide

• Need a personal call right now with one customer? → Click 'O' Call
• Need to reach hundreds+ with a consistent message? → OBD

Still unsure? Use OBD if:

• Automation via API is required.
• Key-press routing is okay, and
• Agents shouldn't join every call.

5. Real-world scenarios

6. How to place a Click 'O' Call

1. MyOperator panel → Call logs → open the Contact record
2. Click Click 'O' Call.
3. Select caller ID if prompted → Start.
4. Agent and customer are bridged; talk live.
5. Add notes/disposition on hang-up.

7. How to launch an OBD campaign

A. API (dynamic)

Steps to create Campaign on the Panel:

1. Dashboard → Outbound › Campaigns › Create.

2. Select the type of campaign: Peer-to-Peer or IVR-based.

3. Name the campaign, upload audio or select TTS.
4. Set schedule, retries, quiet hours, and concurrency.

5. If you select IVR-based, fill the form mentioning the time and days of the campaign.

6. Create the IVR for this campaign.

7. You can change the campaign settings by pressing the three dots.

Select the fixed DID as shown in the screenshot and save the changes.

8. You are done with the campaign. To run the campaign, hit the API:

curl --location 'https://obd-api.myoperator.co/obd-api-v1' \
--header 'x-api-key: oomfKA3I2K6TCJYistHyb7sDf0l0F6c8AZro5DJh' \
--header 'Content-Type: application/json' \
--data '{
"company_id": "606455f68ed4f652",
"secret_token": "22b397cab9b1f38d8ad78617861eaf7132c707b5cb30d17b275a1356c7cfd14a",
"type": "1",
"number": "+919810496768",
"number_2":"+917703980159",
"public_ivr_id": "68749ed88306c330"
}'

8. Validation & expected outcomes

9. Troubleshooting

Still blocked? Email support@myoperator.com with campaign ID (if OBD), time window, and sample numbers.

Keywords - OBD vs Click 'O' Call, outbound dialer, automated calls, one-to-one bridge, DTMF transfer, campaign dialer, call throttling, quiet hours, E.164

Updated on: 19/01/2026