How long does WhatsApp Business API approval really take—and how can I speed it up?
Quick answer: Most businesses receive WhatsApp Business API (WABA) access in 7–14 days. The clock starts only after Facebook/Meta completes Business Verification and receives all required documents. Missing information, unverified templates, or high application volume can extend the timeline.
When should I use this guide?
Use it before you submit your application or if you’re waiting longer than two weeks and want to diagnose delays.
1. Prerequisites checklist
Requirements |
|---|
Business Verification documents (legal name, address, tax ID) |
Approved display name matching legal entity |
Dedicated phone number (not in consumer WhatsApp) |
Message templates drafted in the required format |
2. Typical timeline (day-by-day)
Day | What happens | Your action |
|---|---|---|
0 | Submit verification docs | Ensure scans are clear and names match government records. |
1–5 | Meta reviews docs | Check "Business Verification" status daily. |
6–7 | Phone number & display name review | Pick a name that matches brand guidelines. |
7–14 | WABA auto-provisioned | Receive confirmation email; set up webhooks. |
+0–1 h | Template approval | Most templates approve in < 60 min; monitor status. |
3. How to monitor your status
- Log in to business.facebook.com.
- Navigate to Business Settings → Security Centre → Business Verification.
- Look for one of these statuses:
- VERIFIED — proceed to phone number setup.
- IN REVIEW — wait; no action needed.
- REJECTED — click View Details to see required fixes.
Success confirmation: the banner "Your business is verified" appears, and the WhatsApp Account shows Connected.
4. Troubleshooting & escalation
Symptom | Likely cause | Fix |
|---|---|---|
Status stuck on "IN REVIEW" > 7 days | High queue or missing docs | Re-upload clearer documents |
Display name rejected | Naming policy violation | Adjust to match brand + policy |
Templates pending > 24 h | Content or formatting issue | Check for policy violations |
Keywords: WABA approval time, WhatsApp Business API timeline, Meta business verification, template approval
Updated on: 27/11/2025