> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://myoperator.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How much time does WhatsApp(Meta) takes to approve a template message?

|| Info
⚡ Quick answer: Most WhatsApp Business templates are reviewed and approved within a few minutes, but Meta officially allows up to 48 hours. Approval time depends on your template’s content, media type, and compliance with WhatsApp’s Business & Commerce Policies.

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## 📊 Average Approval Times by Template Type

| Template Type | Typical Approval Time | Max |
| --- | --- | --- |
| Utility | 1–10 min | < 3 hrs |
| Authentication (OTP) | 1–5 min | < 1 hr |
| Marketing | 10–60 min | Up to 24 hrs |
| Non-standard / risk words | 30–180 min | Up to 48 hrs (rare) |

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## How to Check Template Status

Once submitted, each template will display one of the following statuses in your WhatsApp Business dashboard:

* Pending (Yellow) → Under review by Meta
* Approved (Green) → Ready to use immediately
* Rejected (Red) → Includes rejection reason; edit and resubmit

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## Cases Where It May Take Longer (12–48 hours)

* Template contains restricted industries (gambling, political, etc.). See [WhatsApp Business Policy](https://business.whatsapp.com/policy).
* The template appears spammy.
* Template includes content that looks like marketing inside Utility/Transactional.
* Too many recent template rejections → higher scrutiny.
* System delays (happens rarely)

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## What to Do If It’s Delayed Over 24 Hours

1. Review the content for compliance issues.
2. Ensure placeholders ({{1}}, {{2}}) are formatted correctly.
3. Contact your BSP (Business Solution Provider) or Meta Support if still pending.
4. You can create new templates, as it has no limit and no cost.

| Tip
Pro Tip: Always test templates with realistic sample values (e.g., names, order IDs, links) before submission. Templates with missing or placeholder-like values (e.g., “test”, “123”) are more likely to be delayed or rejected.