How to increase business-initiated messaging limits?
WhatsApp Messaging Tiers and Limits
WhatsApp sets limits on the number of business-initiated conversations you can start in a rolling 24-hour period. These are managed through messaging tiers, which upgrade automatically as your account activity grows and your quality rating stays high.
📈 Messaging Tiers Explained
Tier | Daily Messaging Limit | How It’s Upgraded |
Tier 0 | 250 unique customers | Default for new numbers |
Tier 1 | 1,000 unique customers | After 2 successful conversations |
Tier 2 | 10,000 unique customers | After 1,000 conversations in 7 days |
Tier 3 | 100,000 unique customers | After 10,000 conversations in 7 days |
A conversation starts when you send the first message to a user and lasts for 24 hours.
🧠 How to Qualify for Higher Tiers
- Maintain a High-Quality Rating
- Avoid spammy or irrelevant content.
- Always use Meta-approved message templates.
- Reach the Activity Threshold
- Meta requires a set number of conversations within a 7-day window for each tier upgrade.
- Rely on Automatic Reviews
- Meta reviews your account performance every 24 hours and upgrades tiers automatically.
✅ How to Check Your Current Tier
- Log in to Meta Business Manager.
- Go to WhatsApp Manager > Phone Numbers.
- Check your registered number for Messaging Tier and Quality Rating.
🎯 Benefits of Higher Messaging Tiers
- Reach more customers daily.
- Scale your WhatsApp outreach faster.
- Build trust and consistency with high-quality interactions.
🔗 Related FAQs
- What is a WhatsApp Official Business Account?
- What documents are required for Facebook Business Verification?
- How to set up WhatsApp on MyOperator?
📞 Need Help?
For guidance on WhatsApp limits or business verification, contact MyOperator Support at support@myoperator.com or use the in-app chat.
Updated on: 20/09/2025