How to increase the WhatsApp Broadcast Limit?

WhatsApp Broadcast Limit (Messaging Limit)

The WhatsApp Broadcast Limit (also called Messaging Limit) defines how many unique users your business can message in a 24-hour period. Meta automatically reviews accounts and promotes them to higher tiers when requirements are met—no manual request is needed.

✅ Requirements to Upgrade Your Broadcast Tier

You will be automatically promoted if:

Quality Rating is Medium or High (not Low).
You’ve sent messages to at least 50% of your current tier limit within 7 days.

Info : Meta checks eligibility daily, so upgrades can happen as early as the next day.

📊 Tier Upgrade Examples

Current Tier	Daily Limit	Upgrade Trigger	Next Tier	New Limit
Tier 1	1,000 users	500 users in 7 days	Tier 2	10,000 users
Tier 2	10,000 users	5,000 users in 7 days	Tier 3	100,000 users
Tier 3	100,000 users	50,000 users in 7 days	Tier 4	Unlimited

Info : Example: If you’re in Tier 1 and message 500 unique users on Day 1, your account may be upgraded to Tier 2 (10,000 limit) as early as Day 2, provided your quality rating is Medium or High.

🧭 Where to Check Your Tier and Quality Rating

Log in to WhatsApp Business Manager.
Navigate to Account > Phone Numbers.
View your Messaging Limit and Quality Rating.

Screenshot placeholder: WhatsApp Business Manager showing Messaging Tier & Quality Rating

(Alt text: Business Manager dashboard displaying a phone number’s current tier and quality rating)

⚠️ What Can Delay a Tier Upgrade?

A Low quality rating (often caused by poor opt-ins, irrelevant messages, or spam-like content).
Failing to reach 50% of your current tier limit within 7 days.
High opt-out or complaint rates from recipients.

Tip : Use clear opt-ins, personalize campaigns, and send high-value content to maintain High quality.