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How to submit a New WhatsApp Template Message?

Submit WhatsApp Template Messages


To send proactive messages such as alerts, OTPs, or promotions via WhatsApp, you need to create and submit a template message. These templates must be approved by Meta before they can be used in business-initiated conversations.



Prerequisites


Before submitting a template, confirm that:


  • You have a WhatsApp Business Account (WABA).
  • You hold the Admin role in Meta Business Manager.
  • Your business has completed Meta Business Verification.



Steps to Create and Submit a Template


  1. Log in to Meta Business Manager.
  2. Go to Business Settings > WhatsApp Manager.
  3. Select your phone number and click on Message Templates.
  4. Click Create Template.
  5. Fill out the required fields:


  • Category → Choose Transactional, OTP, Marketing, or Utility.
  • Template Name → Use lowercase with underscores (e.g., order_update_2025).
  • Language → Select one or more supported languages.
  • Message Body → Write your message. Use placeholders like {{1}} for dynamic data.
  • Optional Fields → Add a header, footer, or call-to-action buttons (e.g., website link, quick reply).


  1. Review your template and click Submit.


Info : Meta usually reviews templates within 24–48 hours.



After Submission


  • Approved templates → Status will show as Active in WhatsApp Manager.
  • Rejected templates → Status will show rejection reason (e.g., unclear placeholders, policy violation).
  • Edits → Approved templates cannot be modified. To update, duplicate the template and resubmit.



Common Issues & Fixes


  • Policy violations → Ensure compliance with Meta’s Messaging Policies.
  • Incorrect placeholders → Wrap all dynamic fields in {{ }} and provide clear context.
  • Low template quality → Avoid spammy content; keep messages clear, concise, and customer-friendly.



Example Template


Template Name: order_update_2025

Category: Transactional

Language: English

Body:

Hi {{1}}, your order #{{2}} has been shipped and will arrive by {{3}}. Track here: {{4}}






Need Help?


If your templates keep getting rejected, contact MyOperator Support at support@myoperator.com or raise a request through your Meta Support Inbox.

Updated on: 20/09/2025