Is there any limit to the number of broadcast messages to be sent?

WhatsApp Broadcast Limits by Messaging Tier

WhatsApp Business enforces daily broadcast limits based on your account’s messaging tier. These limits control how many unique users you can initiate conversations with in a 24-hour rolling window.

Info : Replies within a 24-hour customer session are not counted against your broadcast limit.

WhatsApp Messaging Tiers

Tier	Daily Limit	Typical Use Case	Notes
Tier 1	1,000 unique users/day	Entry-level testing, small campaigns	Default starting tier
Tier 2	10,000 unique users/day	Mid-scale campaigns	Requires consistent volume and good quality
Tier 3	100,000 unique users/day	Large-scale enterprise campaigns	Designed for high-volume brands
Tier 4	Unlimited	Global enterprise-level messaging	No cap on daily broadcasts

How to Increase Your Tier

To move up tiers, you must:

Send messages to at least 50% of your current limit over a 7-day period
Maintain a Medium or High Quality Rating (visible in Business Manager)
Meta reviews usage daily; upgrades are automatic if conditions are met

Warning : If quality drops to Low, tier upgrades will pause until rating improves.

What Happens If You Exceed the Limit?

If you attempt to broadcast beyond your tier:

Messages beyond your quota will not be delivered
Error shown: “Audience size exceeding remaining quota. Some messages may not be delivered.”
You must reduce your audience or wait until your quota resets

Quick View: Tier Progression Path

Current Tier	Requirement to Upgrade	Next Tier
Tier 1 → 2	Send to ≥500 users in 7 days + Medium/High rating	Tier 2
Tier 2 → 3	Send to ≥5,000 users in 7 days + Medium/High rating	Tier 3
Tier 3 → 4	Send to ≥50,000 users in 7 days + Medium/High rating	Tier 4 (Unlimited)

Best Practices for Scaling

Plan campaigns in batches aligned to your current tier
Monitor Quality Rating daily to avoid freezes or downgrades
Use Utility/Authentication messages for routine updates—reserve Marketing for high-value outreach
Encourage customer replies to open free Service sessions and stretch your budget

Updated on: 23/09/2025