Sales Process Segmentation
⚡ This table defines how much effort or customization is expected in each product category to classify the sales process. It also explains ARPU expectations and delivery timelines.
Sales Category | Commodity | Product | Solution | Service | Category |
|---|---|---|---|---|---|
Example | Selling toothpaste. | Selling refrigerator. | Selling catering service | Selling wedding planner | Catering player to start banquet hall |
Perspective | You want it, you get it. | You would want it because of these features which would help you. | Do you have these needs & problems? We can solve. | Tell me all your problems and we will solve. | We can build a related product or solution if there is enough business case. |
Our product | Heyo | MyOperator | Enterprise | Partner | ISV Partner |
Effort | Low | Medium | High | Highest | Highest |
Involvement | Self Service | Customer Service | Solution team | Product team | Management & Product team |
ARPU Monthly Expectation | ₹250 | ₹5,000 | ₹100,000 | ₹2,000,000 | ₹20,000,000 |
People involved | 0 | 1 | 3 | 10 | 20 |
Sales time | 1–5 minutes | 5–10 days | 1–5 weeks | 2–4 months | 6+ months |
Business | SOHO (1–5) | Small (20–100) | Mid (200–1000) | Large (1000+) | Partner with skin in game |
Human time (hr) | 0.5 | 20 | 100 | 800 | 2000 |
Time rationale | 30 mins support chat | 10 hours of sales & support onboarding each | 5 days of work, solution & tech support each. | 20 days of 5 people in product, engineering & QA |
|
Human time cost | 500 | 20,000 | 200,000 | 4,000,000 |
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Updated on: 27/11/2025