What are the benefits, prerequisites, and limitations of using the WhatsApp Business API with MyOperator?
Quick answer
Integrating WhatsApp Business API with MyOperator lets you handle calls and WhatsApp chats on one dashboard, automate rich-media messages at scale, and stay compliant with Meta rules. Be aware of a 24-hour reply window, template requirements outside that window, and single-device restrictions.
When should I use this guide?
Read this guide if you plan to:
- Activate WhatsApp inside MyOperator
- Request the green-badge Official Business Account (OBA)
- Understand costs, limits, and edge cases before migrating from the WhatsApp Business App
Why integrate WhatsApp with MyOperator?
Benefit | What it does | Why it matters |
|---|---|---|
One number for calls + WhatsApp | Use the same display number for voice and chat | Simplifies customer communication |
Manage multiple numbers | Register several WhatsApp numbers under one Business Account Number | Ideal for multi-location or departmental routing |
Quick provisioning | MyOperator can provision eligible numbers via API (Meta approval required) | Faster go-live |
Shared team inbox | Agents can view, assign, and transfer chats | No message slips through cracks |
Unified call + chat history | Calls, chats, CRM data in one view | Full customer context |
CRM & analytics integration | Sync to Zoho, HubSpot, etc. | Better reporting & follow-ups |
Compliance guardrails | Built-in 24-hour window & template enforcement | Stay policy-safe |
Prerequisite checklist
Item | Required? | Where to get it |
|---|---|---|
Verified Meta Business Manager | ✅ | |
Dedicated phone number (unused in any WhatsApp app) | ✅ | Telco or port existing |
Hosting choice: Meta Cloud API or self-hosted On-Premise | ✅ | During signup |
≥ 1 approved message template | ✅ | WhatsApp → Templates |
Business Solution Provider (e.g., MyOperator) | ✅ | Partner agreement |
Setup steps (Cloud vs. On-Premise)
- Sign in to Meta for Developers → WhatsApp.
- Complete Business Verification.
- Add your phone number.
- Choose hosting:
- Cloud API (Meta-hosted) — low maintenance.
- On-Premise API — full control, more DevOps work.
- Submit message templates for approval.
- Link the number in MyOperator → Integrations → WhatsApp and map agents.
Official Business Account (green badge)
Requirement | Notes |
|---|---|
Use WhatsApp Business API | Must be on API, not the mobile app |
Complete Facebook Business Verification | Legal-entity docs required |
Public brand presence | Website, social profiles |
Submit OBA request via BSP | MyOperator files on your behalf |
⚠️ Meta approval is not guaranteed.
What you get:
- Green checkmark beside your brand name
- Business name always visible (even if unsaved)
- Higher customer trust
Messaging rules & 24-hour session window
Time since the customer’s last message | Allowed message type |
|---|---|
0–24 h | Free-form session messages |
Feature limitations
- No voice or video calling
- No WhatsApp Groups
- No threaded replies or message forwarding
- Chat history cannot migrate from the mobile app
- Only one API device per number (mobile app can’t run in parallel)
Real-world example
A retail chain assigns one WhatsApp number per store under one Business Account Number. Agents see calls and chats together in MyOperator, transfer chats to the correct store, and log everything automatically to Zoho CRM.
Expected outcomes & success checks
- ✓ Number shows verified name or green badge (if OBA) in customer chat
- ✓ API requests return HTTP 200; customer receives the message
- ✓ Templates display “Approved” status in WhatsApp Manager
Can a business have access to multiple WhatsApp Business APIs?
Yes, businesses can use multiple WhatsApp Business API accounts—especially helpful for large organizations managing different departments, brands, or product lines.
- Each API account needs its own dedicated phone number—one number, one instance.
- You can manage all those numbers in a single Meta/Facebook Business Manager for unified permissions, billing, and oversight.
- Running multiple instances lets you scale and segment communication by brand, department, region, or CRM workflow.
- Every number must still comply with WhatsApp’s policies: 24-hour reply window, approved templates after 24 h, opt-in, and Commerce Policy rules.
Can I use my WhatsApp Business API account on the Phone?
No, you cannot use your WhatsApp Business API account directly on a phone. Businesses typically use the API through web applications or software that can handle API requests and responses.
Troubleshooting & escalation
Issue | Check | Next step |
|---|---|---|
Cannot send after 24 h | Are you using a template? | Submit the template or wait for the customer to message |
Registration fails | Number still active in the mobile app? | Delete account in app, retry registration |
Template rejected | Violates Commerce Policy? | Edit wording and resubmit |
Still stuck | — | Email support@myoperator.com or open a dashboard ticket |
Keywords: WhatsApp Business API, MyOperator integration, 24-hour session window, green badge, Official Business Account, WhatsApp limitations
Updated on: 27/11/2025