What are the campaign status options?
Each WhatsApp campaign goes through one of the following status states. Use this guide to understand what each status means and how to interpret it.
📋 Campaign Status Reference
Status | Definition | Edge Cases / Notes | Sample Scenario |
|---|---|---|---|
Scheduled | Campaign is queued to be sent at a future time. | You can cancel this campaign up to 5 minutes before the scheduled time. | You scheduled a festive promo to go out tomorrow at 10 AM. |
In Progress | Messages are currently being sent. | The campaign is locked for editing. Cancellation is no longer possible. | Your campaign began sending to 5,000 contacts; delivery is ongoing. |
Completed | At least one message was successfully sent. | Some messages may have failed—this does not mean 100% delivery. | 4,500 out of 5,000 contacts received the message. |
Failed | No messages were sent due to an error. | Could be caused by 0 valid recipients, expired template, or insufficient credits. | Your uploaded list had invalid numbers, so the campaign failed. |
Cancelled | Campaign was manually cancelled before it was executed. | Only possible if done ≥ 5 minutes before scheduled time. | You cancelled a flash sale promo due to inventory issues. |
Draft | Campaign is saved but has not been scheduled or launched yet. | Safe to edit or delete. Will not send unless manually triggered. | You’re still choosing a template and uploading contacts. |
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Updated on: 23/09/2025