What are WhatsApp message templates and how do I create, submit, and track them in MyOperator?

Quick answer: WhatsApp message templates are pre-approved message formats that businesses use to initiate conversations with customers outside the 24-hour service window.

• Templates are required for outbound messages sent more than 24 hours after a customer’s last reply.
• Template categories affect pricing: Utility and Authentication are typically cheaper, while Marketing often incurs higher rates.
• Templates ensure compliance with WhatsApp policies and allow businesses to send messages reliably and at scale.

Create a template in two phases:

1. Details phase – give the template a unique, lower-case name, pick one language (English, English US, or English UK), choose the correct category (Utility or Custom Marketing or Authentication), and assign the template to a single approved WhatsApp Business account.
2. Design phase – add an optional header, a mandatory body (≤ 1024 characters), an optional footer (≤ 60 characters), and optional buttons that follow Meta’s grouping rules.

Click Submit. Meta typically returns one of three statuses—Approved, Pending, or Rejected—within 5–20 minutes.

When should I use this guide?

• You need a step-by-step checklist to create or edit a WhatsApp template that will pass Meta review the first time.
• You want to understand character limits, variable syntax, and button grouping rules.
• You must troubleshoot a rejected or auto-re-categorised template.

1. Prerequisites:

To create and use templates, you’ll need:

• A WhatsApp Business Account (WABA) connected to your Meta Business Manager
• A verified phone number
• Meta approval for your template (usually within 1–2 minutes)

Key terms:

2. Template categories & use cases

Meta may auto-change the category during or after approval if your content doesn’t match your selection.

3. Step-by-step template creation

Phase 1: Details

1. Go to the MyOperator panel and click WhatsApp on the left sidebar.
2. Click Templates, then Create Template.
3. Fill the form:
4. Template Name – e.g. order_confirmation_2025
5. Language – select one.
6. WhatsApp Account – choose from the dropdown.
7. Category – Utility or Custom Marketing or Authentication.
8. Click Create to enter the Design screen.

Phase 2: Design components

After the user fills in the details, clicking “Create” will redirect them to the Templates design section.

Example body with variables

Hi {{name}},We’re offering a 20% discount specifically for your company, {{company_name}}.

4. General button & group rules

1. Button groupings must follow one of these patterns:
2. Quick Reply + Quick Reply
3. Quick Reply + URL + Phone
4. Invalid patterns (e.g., URL + Quick Reply + URL) are rejected.
5. Button types:
6. Phone – 1 max, no variables, opens dialer.
7. URL – up to 2, static URL ≤ 2000 chars, button text ≤ 25 chars.
8. Custom Reply – up to 10, returns button text, ≤ 25 chars, no variables.
9. Drag-and-drop to reorder; toggle off to remove a button.
10. The preview on the right side shows how the template (header, body, footer, and buttons) will appear on WhatsApp in real-time. This allows the user to adjust and edit content before submitting it for approval.

5. Submission, statuses & listing

1. Click Submit.
2. Validation checks for duplicate names, missing fields, or invalid characters.
3. Meta review time: 5–20 minutes.
4. Status values displayed on the listing page:
5. Pending – under review.
6. Approved – ready to use.
7. Rejected – create a new template; edits to a rejected template are not allowed.

6. When does this NOT work?

• Choosing the wrong category (e.g., “Utility” for a sales blast) → Meta auto-switches category or rejects.
• Violating naming rules (uppercase, spaces, special characters) → form error, no submission.
• Mixing invalid button groups → template rejected.
• Attempting Authentication templates → not yet available in Phase 1 rollout.

7. Can I use the same template in multiple WhatsApp accounts?

No. Each WhatsApp message template is tied to a specific WhatsApp Business Account (WABA). Templates are not shared across multiple accounts, even within the same Meta Business Manager.

8. Best Practices for WhatsApp Templates

• Keep body text under 1024 characters.
• Write clear, concise, and customer-friendly content.
• Avoid vague terms like “click here” → be descriptive (“Track order”).
• Always match category to intent:
• Utility → service updates
• Authentication → OTP/login
• Marketing → promotions/engagement
• Test placeholders with real sample data before submission.
• Use short, descriptive template names (e.g., order_update_2025).

9. Benefits of Template Messages

• Keep conversations compliant with WhatsApp’s rules.
• Ensure faster delivery beyond the 24-hour response window.
• Personalise messages with placeholders for a better customer experience.

10. Troubleshooting guide

Keywords: WhatsApp template creation, MyOperator WhatsApp Business API, Utility template, Custom Marketing template, Meta template approval

Updated on: 27/11/2025