> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://myoperator.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What happens if my WhatsApp campaign exceeds my daily messaging quota?

## ⚡ Quick answer

* If your campaign audience is larger than your remaining daily quota, WhatsApp only delivers messages up to your limit. The rest of the messages will fail, and you’ll see an error: “Audience size exceeding remaining quota, some messages may not be delivered.”
* Only the first quota-compliant batch is delivered.

## When should I use this guide?

Read this whenever you’re planning a WhatsApp broadcast that might reach more users than your current tier allows, so you can adjust the audience in advance and avoid quota errors.

---

## 1. What is the Remaining Quota?

* The remaining quota refers to the number of business-initiated conversations a WhatsApp Business API phone number can still initiate within the current 24-hour moving period, based on its messaging limit. This quota decreases each time a business-initiated conversation is started and resets 24 hours after a conversation was initiated.
* To calculate the remaining quota, subtract the number of conversations already initiated in the last 24 hours from your current messaging limit.

For example:
If your messaging limit is 1K (1,000 conversations) and you have already initiated 300 conversations, your remaining quota is 1,000 - 300 = 700 conversations.

Factors Affecting Messaging Quota:

1. Current Messaging Limit: Determined by the tier your business is in (250, 1K, 10K, or higher).
2. Conversations Already Initiated: The number of business-initiated conversations started within the last 24 hours.

---

## 2. WhatsApp daily limit & error message

WhatsApp sets a 24-hour rolling messaging limit based on your current tier (e.g., 1K, 10K, 100K messages per day). This limit applies to business-initiated template broadcasts.

If your campaign tries to reach more users than your remaining quota, our system stops once the limit is hit and shows: “Any users beyond the remaining limit won’t receive the message.”

---

## 3. Example: Tier 1 (1,000-user limit)

Assume your current tier allows you to message up to 1,000 unique users in a rolling 24 hours.

| Action | Result |
| ---- |
| Campaign to 1,000 users | All 1,000 delivered (within your limit). Note: A customer can receive only 5 marketing messages per day collectively. Marketing messages might not reach 100% of the audience, but you can keep sending until 1,000 messages are sent. |
| Broadcast to 1,500 users | First 1,000 delivered; 500 blocked + error. |
| Retry with the same 500 later (next day) | Still blocked (you’re already at your limit). |

So effectively, only the first 1,000 users (or whatever your remaining quota is) receive the message.

---

## 4. What to do next

1. Check your current tier limit

* Go to WhatsApp Business Manager → Account → Phone Numbers to see your messaging limit and quality rating for each number.

2. Resize your audience

* Bring your campaign size within your remaining limit (e.g., send 900 instead of 1,100 if your limit is 1,000 and you’ve already used 100).

3. Work towards a higher tier

   Meta upgrades your tier automatically when both conditions are met:

* You regularly use a large portion of your current limit (roughly half to twice your limit over 7 days).
* Your Quality Rating stays Medium or High (low complaint/block rates).

4. In simple terms:

* Send at meaningful volume (not tiny batches).
* Keep content relevant and non-spammy so users don’t block/report you.
* Collect opt-ins.
* Meta reviews this daily and bumps you to the next tier automatically once the criteria are met.

---

## 5. Best practices to avoid hitting the cap

* Plan in batches by tier
* If you’re on a 1K limit and need to message 3K users, split into multiple days or wait for a higher tier instead of sending all at once.

* Keep a safety buffer
* Don’t sit exactly on the limit. If your cap is 1,000, send 900–950 per day so minor recalculations don’t trigger an error.

* Watch your quality rating
* Avoid spammy or irrelevant templates. Too many blocks/reports can prevent tier upgrades or even reduce your limit.

* Warm up before big blasts
* Before a large campaign, test by sending it to yourself first.

---

Keywords: WhatsApp daily limit, broadcast quota, audience size exceeding, tier upgrade