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# What is a Missed Call Service and how do I set it up in MyOperator?

⚡ Quick answer -

A Missed Call Service lets customers dial your virtual or toll-free number, disconnects after 1–2 rings (so they pay nothing), and instantly triggers an action—send an SMS or WhatsApp template, queue a callback, or fire a webhook that logs the lead in your CRM.

## When should I use this guide?

Use these steps if you need a zero-cost, one-touch way for prospects to opt in to offers, register for events, verify numbers, or request a callback—without writing custom code.

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## 1 — Why choose a missed-call workflow?

* Free for callers—higher opt-in rates from ads, TV, radio, or print.
* Instant automation—lead capture, SMS/WhatsApp reply, or CRM push.
* Works on every phone—no data plan or app required.

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## 2 — Eligibility & prerequisites

| Requirement | Where to confirm | Notes |
| --- | --- | --- |
| Virtual mobile or toll-free number | Dashboard → Numbers | Must allow missed-call routing |
| Dashboard or API access | MyOperator account | Admin or Dev role |
| Defined post-call action | Campaign brief | SMS/WhatsApp template, webhook URL, or callback queue |
| (Optional) CRM integration | Integrations → CRM | Map Caller Number, Campaign, UTM Source |

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## 3 — Enable a Missed Call Service in the Dashboard

1. Navigate to Engagement → Missed Call → Create Campaign.
2. Choose your virtual/toll-free number.
3. Set Ring Limit = 1–2 rings to guarantee no caller charge.
4. Configure Deduping Window (e.g., 15 min) to ignore rapid repeats.
5. Pick the post-call action:

| Action | Configuration |
| --- | --- |
| Send SMS/WhatsApp | Select an approved template |
| Queue callback | Pick Agent Queue |
| Trigger webhook | Enter HTTPS endpoint |

6. (Optional) Map CRM fields and add consent text shown in ads/SMS.
7. Click Save & Publish—your campaign is live.

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## 4 — How does it work?

![](https://content.api.getguru.com/files/view/686b5141-2c12-415f-968c-cdf09bb962a8)

Alt-text: "Missed call triggers SMS and CRM webhook"

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## 5 — Testing & success checklist

1. From any phone, call +1-800-555-8080 (campaign number).
2. Call drops after ≤ 2 rings.
3. Dashboard → Activity → Missed Calls shows a log within 5 s.
4. Dashboard → Activity → Outgoing Messages shows the SMS/WhatsApp reply.
5. If using a webhook, your server logs a 2xx response.

Expected outcome:

* Lead/event record created.
* Caller receives the reply or sits in the callback queue.
* Analytics increment by one interaction.

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## 6 — Edge cases & limitations

* DND or opted-out numbers: you may log the call, but cannot message them.
* Masked caller IDs: some networks hide numbers—lead capture fails in that case.
* International traffic: confirm your number accepts it; messaging rules differ by country.
* Network quirks: older networks may delay event triggers; monitor latency.
* Consent: ad or landing page must state that a missed call equals consent to contact.

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## 7 — Troubleshooting

| Symptom | Likely cause | Fix |
| --- | --- | --- |
| No event logged | Number not tied to campaign or ring limit > 2 | Re-assign number, set ring limit to 1–2 |
| Webhook didn’t fire | Endpoint not whitelisted or returns non-2xx | Allow HTTPS POST, return 200 |
| SMS not delivered | Template unapproved or user opted out | Approve template, honour opt-out |
| High duplicates | Deduping window too small | Raise to 15–30 min |
| Callback fails | No agents online | Check agent availability & queue rules |

Escalate unresolved issues via Dashboard → Help → Live Chat or email [support@myoperator.com](mailto:support@myoperator.com) with Call ID & timestamp.

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Keywords - missed call service, missed call lead capture, MyOperator missed call, missed call SMS trigger, missed call webhook