Articles on: MyOperator

What is a vanity number, and how do I purchase one through MyOperator?

Tip Quick answer: A vanity number is a memorable phone number—either word-based (e.g., 1800-FLOWERS) or pattern-based (e.g., 1800-111-000)—that boosts brand recall and campaign response rates. MyOperator can provision vanity virtual, mobile, or toll-free numbers once you confirm availability, accept premium pricing, and submit standard KYC documents.


When should I use this guide?


Use it if you want to:


  • Decide whether a vanity number fits your brand goals
  • Understand costs and prerequisites
  • Follow the exact steps to request and activate one in MyOperator



1. Vanity number types


Type

Example

Notes

Word-based

1800-FLOWERS

Uses keypad letters (3=DEF, etc.)

Pattern-based

1800-123-123; 98200-11111

Repeating or sequential digits



2. Benefits & use cases


  • Brand recall → Easy for customers to memorise and dial.
  • Professional image → Signals scale and trust.
  • Higher campaign ROI → More inbound calls from ads.
  • Attribution → Unique vanity numbers per region or channel aid tracking.



3. Prerequisite checklist


Item

Required?

Active MyOperator plan

✅

Completed KYC docs

✅

Budget for the premium fee

✅

Regional compliance (if toll-free)

✅



4. Cost


Prices vary by operator group, number type, and demand. The cost can vary from 1000-500000.



5. Step-by-step order process


  1. Check availability


  1. Email support@myoperator.com with 3–5 preferred words or digit patterns.


  1. Receive quote


  1. Support replies within 2 business days with fees and ETA.


  1. Approve quote & submit docs


  1. Sign the digital order form; attach KYC PDFs.


  1. Provisioning (3–10 days)


  1. MyOperator reserves the number and maps it to your IVR/call flow.


  1. Go live & test


  1. Dial the vanity number from two carriers; verify call logs show correct CLI.



6. Edge cases—when you can’t get a vanity number


  • Desired keyword already taken or blocked by the regulator.
  • Industry on telecom “restricted” list (e.g., gambling, adult).
  • Incomplete KYC or unpaid invoices.



7. Expected outcomes & success checks


  • ✓ Vanity number status = Active in Dashboard → Manage → Numbers.
  • ✓ Inbound test call lands in the mapped IVR/queue.
  • ✓ Invoice shows premium fee + monthly rental on next cycle.



8. What is the difference between a Virtual number and a Vanity number?


Feature

Virtual Number

Premium Number

Caller Cost

Standard local/toll-free rate

Higher per-minute charge

Business Use

Call routing, support, local presence

Paid services, monetized hotlines

Setup

Via cloud phone system or VoIP provider

Via a telecom provider with a revenue plan

Regulations

Few restrictions

Regulated for consumer protection



9. What is the difference between a toll-free number and a vanity number?


Feature

Toll-Free Number

Premium Number

Who pays

Business

Caller

Purpose

Customer support

Paid/monetised services

Caller cost

Free

Higher than normal

Revenue to biz

No

Yes, partial call revenue

Common prefixes

1800, 888, etc.

1860, 0900, etc.



10. Troubleshooting & escalation


Issue

Likely cause

Fix / contact

Quote delay >2 days

Missing pattern list

Reply with alternatives

Number reserved, not ringing

Mapping incomplete

Dashboard → Numbers → Assign to IVR

The regulator rejected the request

Non-compliant keyword

Choose a new word/pattern


Keywords: vanity number, premium phone number, 1800-FLOWERS, word-based number, pattern-based number, MyOperator

Updated on: 27/11/2025