Articles on: MyOperator

What is MM Lite on MyOperator and how do I enable it for faster, verified WhatsApp delivery?

Quick answer


MM Lite is a free routing layer that automatically sends your WhatsApp Marketing templates through an authenticated WhatsApp Business Account (WABA).


Enable it in one click and expect delivery-time improvements from ~6–8 s down to ~2–4 s—no API or template changes required.


When should I use this guide?


Use these steps if you already have a WABA number in MyOperator and want higher deliverability, quicker sends, and a verified sender badge without rewriting your campaigns.



📕 Table of Contents


  1. Why use MM Lite?
  2. Watch the video
  3. Eligibility & prerequisites
  4. Enabling MM Lite (new vs existing customers)
  5. How it works (routing diagram)
  6. Success checklist & test plan
  7. Metrics & expected outcomes
  8. Edge cases & limitations
  9. Troubleshooting
  10. Related Articles



1 — Why use MM Lite?


  • Verified WABA delivery → higher trust and fewer spam blocks.
  • Faster message speed during marketing peaks.
  • Zero engineering work—your existing templates and lists keep working.
  • Free for all eligible MyOperator plans.


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Watch the video walkthrough



2 — Eligibility & prerequisites


Requirement

Where to check

Notes

WABA-linked number

Dashboard → WhatsApp → Numbers

Must show “Verified” or “In Review”

Supported plan

Billing → Plan Details

Contact Support if unsure

Compliance text

Templates → Footer

Include “Reply STOP to opt out” where required


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3 — Enabling MM Lite


NEW customers (sign-up flow)


  1. Finish onboarding wizard.
  2. Add your WABA number.
  3. Look for the toast “MM Lite active.” You’re done!


EXISTING customers


  1. Dashboard → Campaigns → WhatsApp.
  2. Locate your WABA number; click “MM Lite available.”
  3. Press Apply Now → confirm. Banner disappears.
  4. Within 5 min, Delivery Logs will show Route = WABA (MM Lite).


Enabling MM Lite


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4 — How it works (routing diagram)


Routing diagram: Message leaves Campaigns module, is routed via MM Lite to WhatsApp API


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5 — Success checklist & test plan


7-day before/after test


Steps:


  1. Export pre-enabled metrics (Dashboard → Reports → Delivery Logs → Last 7 days).
  2. Enable MM Lite.
  3. After 7 days, export the same metrics.
  4. Compare medians; expect ≥30% faster delivery.


Sample template (copy-paste):


Template name: promo_brochure_1
Hi {{1}}, thanks for your interest! View our brochure: {{2}}
Footer: Reply STOP to opt out


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6 — Metrics & expected outcomes


KPI

Typical before

Target after MM Lite

Avg. delivery time

6–8 s

2–4 s

Delivery visibility

85%

95%

Spam complaints

0.15%

< 0.05%



7 — Edge cases & limitations


  • Quality rating downgrades can throttle throughput; monitor template performance weekly.
  • Each WABA number must be enabled separately.
  • Marketing templates outside the 24-h service window still need WhatsApp approval.
  • Regional regulations (e.g., DND lists) remain your responsibility.


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8 — Troubleshooting


Symptom

Quick fix

No “MM Lite available” banner

Verify WABA linkage and refresh page after 10 min.

Route still “PROMO” after activation

Pause/resume campaign; ensure correct sender ID.

Delivery rate drops

Check template approval status and sending window congestion.


Escalate: email support@myoperator.com with subject “MM Lite – Urgent” and attach your Campaign ID.




  • How do I troubleshoot template rejections when using MM Lite?
  • Can I enable MM Lite on multiple WABA numbers at once?
  • What metrics prove MM Lite improved my WhatsApp delivery?



Keywords: MM Lite, MyOperator WhatsApp routing, WABA delivery speed, verified WhatsApp sender, improve WhatsApp deliverability

Updated on: 27/11/2025