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# What is MM Lite on MyOperator and how do I enable it for faster, verified WhatsApp delivery?

| Tip
Quick answer — MM Lite is a free routing layer that automatically sends your WhatsApp Marketing templates through an authenticated WhatsApp Business Account (WABA).
Enable it in one click and expect delivery-time improvements from approximately 6–8 s down to 2–4 s—no API or template changes required.

## When should I use this guide?

Use these steps if you already have a WABA number in MyOperator and want higher deliverability, quicker sends, and a verified sender badge without rewriting your campaigns.

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## 1 — Why use MM Lite?

* Verified WABA delivery → higher trust & fewer spam blocks.
* Faster message speed during marketing peaks.
* Zero engineering work—your existing templates and lists keep working.
* Free for all eligible MyOperator plans.

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## Watch the video walkthrough

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## 2 — Eligibility & prerequisites

| Requirement | Where to check | Notes |
| --- | --- | --- |
| WABA-linked number | Dashboard → WhatsApp → Numbers | Must show "Verified" or "In Review" |
| Supported plan | Billing → Plan Details | Contact Support if unsure |
| Compliance text | Templates → Footer | Include "Reply STOP to opt out" where required |

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## 3 — Enabling MM Lite

NEW customers (sign-up flow)

1. Finish onboarding wizard.
2. Add your WABA number.
3. Look for the toast "MM Lite active." You're done!

EXISTING customers

1. Dashboard → WhatsApp → Campaigns
2. Locate your WABA number; click "MM Lite available."
3. Press Apply Now → confirm. Banner disappears.
4. Within 5 min, Delivery Logs will show Route = WABA (MM Lite).

![Enabling MM Lite](https://content.api.getguru.com/files/view/2cce7976-9f50-4af6-a014-79086c599f97)

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## 4 — How it works (routing diagram)

![Routing diagram: Message leaves Campaigns module, is routed via MM Lite to WhatsApp API](https://content.api.getguru.com/files/view/d316a064-0b95-4955-8b94-bd1dfae01a8b)

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## 5. Success checklist & test plan

7-day before/after test

Steps:

1. Export pre-enabled metrics (Dashboard → Reports → Delivery Logs → Last 7 days).
2. Enable MM Lite.
3. After 7 days, export the same metrics.
4. Compare medians; expect ≥30% faster delivery.

Sample template (copy-paste):

```
Template name: promo_brochure_1
Hi {{1}}, thanks for your interest! View our brochure: {{2}}
Footer: Reply STOP to opt out
```

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## 6 — Metrics & expected outcomes

| KPI | Typical before | Target after MM Lite |
| --- | --- | --- |
| Avg. delivery time | 6–8 s | 2–4 s |
| Delivery visibility | 85 % | 95 % |
| Spam complaints | 0.15 % | < 0.05 % |

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## 7 — Edge cases & limitations

* Quality rating downgrades can throttle throughput; monitor template performance weekly.
* Each WABA number must be enabled separately.
* Marketing templates outside the 24 h service window still need WhatsApp approval.
* Regional regulations (e.g., DND lists) remain your responsibility.

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## 8 — Troubleshooting

| Symptom | Quick fix |
| --- | --- |
| No "MM Lite available" banner | Verify WABA linkage and refresh the page after 10 min. |
| Route still "PROMO" after activation | Pause/resume campaign; ensure correct sender ID. |
| Delivery rate drops | Check template approval status & sending window congestion. |

Escalate: email [support@myoperator.com](mailto:support@myoperator.com) with subject "MM Lite – Urgent" and attach your Campaign ID.

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Keywords: MM Lite, MyOperator WhatsApp routing, WABA delivery speed, verified WhatsApp sender, improve WhatsApp deliverability