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What is the purpose of sending a test message during WhatsApp campaign creation?

⚡ Quick answer


Sending a test message allows you to preview the exact WhatsApp content—text, media, variables, and buttons—on a real device before the campaign reaches your audience, helping you identify and fix errors, verify layout, and confirm compliance.


When should I use this guide?


Use it anytime you build a new campaign and want to ensure that formatting, variables, and media appear correctly before launch.



1. Why send a test message?


  • Verify formatting: view layout, buttons, and personalization.
  • Catch errors early: spot typos, broken links, or wrong variables.
  • Confirm media: ensure images, videos, or PDFs render correctly.
  • Compliance check: confirm tone and content match WhatsApp Business Policy.



2. How to send a test message


  1. In the Campaign Setup screen, click Send Test (or Preview Message).
  2. Enter your WhatsApp number (or a designated test number).
  3. Click Send.
  4. Review the message on your phone; check placeholders, links, and media.




3. Do vs. Don’t checklist


✅ Do

❌ Don’t

Test every campaign before launch

Skip testing because “the template worked last time.”

Use a real WhatsApp device (mobile or web)

Preview only in the dashboard without checking the device view

Enter sample values for variables (e.g., Name, Date)

Leave placeholders like {{1}} unmapped

Check media + buttons on mobile

Assume media renders correctly

Share test results with teammates

Rely on one person’s glance



4. Notes & limitations


  • Test messages use live template content but do not deliver to audience contacts.
  • Credit amount is deducted for test messages.
  • Personalized fields may only populate if sample data is added.



5. Best-practices checklist


  • Always send at least one test message per campaign.
  • Verify all variables populate correctly.
  • Check media formatting (size, type, resolution).
  • Click links and CTAs to ensure they work.
  • Test on both mobile and WhatsApp Web/Desktop.
  • Have a colleague review the test message before launch.
  • Treat test messages like a final dress rehearsal—two minutes now can save hours later.



Keywords: test message, campaign preview, WhatsApp template, send test

Updated on: 12/01/2026