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# What is the WhatsApp Business display-name review, and when does it apply?

# WhatsApp Display-Name Review

|| Info
It is the mandatory Meta approval process where WhatsApp checks whether your business name (the name shown to users on WhatsApp) meets Meta’s official Display-Name Guidelines.

## When should I use this guide?

Use this FAQ if you need to know:

* Whether your current task will trigger a display-name review.
* What to expect after approval or rejection.
* How to avoid common rejection reasons.

---

## 1. What is the display-name review?

Every WhatsApp Business Account (WABA) phone number must have an approved display name before the number can send messages at scale.

### The display name is shown to users in:

* Profile header
* Chat information
* Business details

### Meta reviews the display name to ensure:

* It accurately represents the business
* It matches your legal brand/website/public identity
* It is not misleading
* It follows WhatsApp’s branding compliance rules

---

## 2. When does Meta trigger a display-name review?

A review happens in the following cases:

1. When you add a new phone number to a WABA  
   Every new sender requires an approved display name.

2. When you change the display name  
   Any edit triggers a fresh review by Meta.

3. When you migrate a number between BSPs  
   Example: if you move from another provider to MyOperator, Meta re-checks your display name.

4. When Meta suspects a violation  
   If your activity, template content, or customer feedback suggests a mismatch, Meta may force a re-review.

---

## 3. How does it apply in MyOperator?

### During initial WhatsApp onboarding
When you connect your phone number in MyOperator’s dashboard, MyOperator sends the display name to Meta and the review begins.

### When adding additional phone numbers
Each phone number under your WABA in MyOperator requires:

* Display name
* Business verification
* Number registration

Meta reviews the display name before activation.

### When you request a display-name change inside MyOperator
If you modify:

* Brand name
* Business identity
* Spelling
* Format

MyOperator sends a new review request to Meta.

### When you upgrade tiers or add a Verified Business Badge
Meta may trigger a secondary review to validate brand consistency.

---

## 4. What Meta checks during display-name review

Allowed:

1. Business legal name
2. Store name
3. Recognised brand name
4. Product brand owned by you
5. Service name directly linked to your business

Not allowed:

* Generic names ("Customer Service", "Clothing Store")
* Names of celebrities/locations not owned by you
* Misspelt variations of popular brands
* Using "WhatsApp", "Meta", or trademarked names
* Offensive or misleading names

---

## 5. How long does display-name approval take?

* Usually up to 60 minutes
* Can take up to 24 hours if manual review is needed
* In restricted industries, may take 1–2 days

---

## Keywords

WhatsApp Business display name, Meta review, Business Verification, green tick, OBA