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What is WhatsApp Business display name review?

Display Name Review


The display name review is a compliance check by Meta to ensure your business name on WhatsApp meets WhatsApp Business Platform guidelines. It confirms that the name shown to customers is clear, accurate, and representative of your business identity.



1️⃣ Key Facts About Display Name Review


  • You can start sending messages immediately after signup, even before your display name is reviewed.
  • The review is automatically triggered once you complete Business Verification.
  • All phone numbers linked to your account undergo review when triggered.
  • If you change your display name later, it must be approved again before use.



2️⃣ When Do You Need Display Name Review?


Scenario

Is Review Required?

Right after signup

❌ No

Sending test messages

❌ No

Completing Business Verification

✅ Yes

Scaling business-initiated messages

✅ Yes

Applying for an Official Business Account (green check)

✅ Yes

Changing an approved display name

✅ Yes



3️⃣ What Happens After Review?


Once your business verification and display name review are approved:


  • You may qualify for higher messaging limits.
  • You can apply for Official Business Account (OBA) status (green tick).
  • Your approved name will be shown in WhatsApp conversations and on customer devices.



4️⃣ Display Name Rejection or Issues


If your display name does not meet Meta’s policies:


  • You’ll receive a notification with rejection reasons.
  • You can edit and resubmit the display name for approval.
  • Common rejection causes:
  • Vague or generic names (e.g., “Customer Service”)
  • Use of emojis or special characters
  • Branding mismatches between your business documents and requested name



Tip : Always use your legal or widely recognized brand name to speed up approval and avoid rejections.

Updated on: 21/09/2025