What should I do if a DND-registered subscriber files a TRAI complaint about my promotional SMS?
UCC Complaint Handling (TRAI)
TRAI gives you 24 hours to prove the subscriber’s consent. Collect the SMS Log ID, opt-in record, and DND-scrub report, then upload them to your operator’s UCC portal. Fines escalate from ₹1,000 (first strike) to total blacklisting after the 7th strike in six months.
When should I use this guide?
Follow these steps the moment you receive a UCC-compliant notice from your telecom operator or SMS aggregator.
1. Regulatory flow at a glance
Alt-text: Flow diagram of complaint ➜ operator probe ➜ evidence submission ➜ penalty.
2. Penalty slabs & escalation timeline
TRAI is very strict about a single UCC. If we receive the complaint and the client is unable to justify, a penalty of ₹500,000 will be applied, and outgoing will be disabled.
3. Immediate action plan
- Keep valid opt-in proof handy.
- Do not call the customer unless the customer contacted you first.
- Immediately share the customer’s details when asked in relation to the complaint.
Success confirmation: operator ticket status changes to “Closed – Valid Consent”.
4. Prevention checklist
- Double opt-in (SMS OTP + checkbox).
- Use only TRAI-approved Header/Template IDs in SMS.
- Respect quiet hours (21:00–09:00).
- Weekly compliance audit (Reports → Compliance).
5. If the complaint is dismissed
- No fine issued; your violation count stays unchanged.
- Keep evidence for 1 year—TRAI can audit later.
Keywords: TRAI UCC complaint, DND violation, SMS penalty slabs, consent proof, MyOperator compliance
Updated on: 27/11/2025