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What is Truecaller Verified Business Caller ID and how can it improve my outbound call pick-up rates?

Info

Quick answer — Truecaller Verified Business Caller ID is a paid Truecaller for Business solution that shows your brand name, logo, green highlight, verified badge, and an optional call reason on the customer’s screen before they answer. Case-study users reported 30%–83% higher call-answer (“calling efficiency”) rates because customers can immediately recognise a trusted caller instead of an unknown number.


Sample verified Business Caller ID


Alt text: Sample verified Business Caller ID


When should I use this guide?


Read this FAQ if you need a one-page, implementation-ready overview for product, CX, or telephony teams who want to:


  • Lift call pick-up rates
  • Prevent “spam” labelling
  • Add brand identity and context to every outbound call



Watch the video walkthrough


This is


Alt text: video demo



How Truecaller Verified Business Caller ID works


  1. Your dialer or contact-centre app calls Truecaller’s Business API each time an agent places a call.
  2. Truecaller returns a signed payload that contains your brand identity elements and (optionally) the call reason.
  3. When the customer’s phone rings, Truecaller renders a green, verified screen showing your name, logo, badge and reason—across Android native dialer, Android full-screen dialer, and iPhone Caller ID.
  4. Community edits are locked (“Protect”), so users cannot overwrite your brand name or logo.


Works seamlessly on both Android and iOS


Alt text: Works seamlessly on both Android and iOS



Core benefits & proven results


Metric lifted

Company & vertical

% improvement reported*

Call efficiency for pricing & sales

Rupifi (FinTech)

+45%

Call efficiency for the demat account opening

Religare (Broking)

+66%

Customer reach in collections

Bfree Africa (Credit Mgmt.)

+30%

Appointment & delivery calls

CureSkin (HealthTech)

+80%

Used-car sales calls

Spinny (Automobile)

+78%

Doctor & order-verification calls

PharmEasy (HealthTech)

+83%

Tier-2/3 customer support

Wakefit (E-commerce)

+15%

Grocery delivery ops

Country Delight (AgriTech)

+70%



Feature matrix


Capability

What it does

Where it appears

Verified Business Caller ID

Locked brand name, logo, green highlight, verified tick

All devices

Call Reason

Shows “Why we’re calling” before pick-up

All devices

Business Profile

Public brand page with links and images

Truecaller app

Video Caller ID

Short brand video on the incoming screen

Android & iOS

Call Me Back

Lets users request a callback if they miss the call

All devices

User Feedback

1-to-5 ratings or short surveys post-call

All devices

Priority Calls

Special badge for time-sensitive calls; auto-revoked if misused

All devices

Analytics Dashboard

Time-slot, spam, CPR and lead insights

Web portal


Feature matrix illustration

Feature matrix illustration


Alt text: Feature matrix



Step-by-step: integrating the API


Prerequisites:


  • A Truecaller for Business account with Verified Business Caller ID enabled.
  • Your outbound dialer must be able to perform HTTPS POST calls.


  1. When an agent presses “Call”, send the above payload to the Truecaller API endpoint you received during onboarding.
  2. The API responds with a signed token containing brand name, logo URL, highlight colour and expiry.
  3. Place the actual PSTN or VoIP call as usual. The customer’s screen shows the verified template in real time.


Tip

No additional SDK is required on your dialer; a simple REST call is sufficient.


Integration flow



When you may NOT see a lift


  • Spam threshold: If many users still mark you as spam, Priority or Verified badges can be revoked automatically.
  • Non-approved use-case: Using Priority Calls for marketing instead of “extremely important” calls will disable the badge.
  • Poor contact data: Wrong or inactive numbers won’t benefit from identity; update your CRM first.
  • End-user Truecaller status: While the service works seamlessly across all OS, identity elements only display if the user’s phone has Caller ID capability (native dialer on Android or Truecaller on iOS).



Troubleshooting & support


Issue

What to check first

Brand logo not showing

Verify PNG/JPEG meets size specs supplied by the Truecaller onboarding kit.

Call Reason missing

Ensure you include call_reason in every API call; max length per PDF slide.

Badge disappeared

Check spam reports in the Analytics Dashboard; contact your Truecaller AM.

API error 4XX

Validate the auth token and JSON keys exactly as per the onboarding docs.

Need live help

Email your assigned Customer Success Manager or open a ticket in the Truecaller Business Portal.



Keywords: Truecaller for Business, Verified Business Caller ID, green highlight, verified badge, call reason, call pickup rate, outbound dialer integration, spam prevention

Updated on: 09/01/2026