What types of buttons can I add to a WhatsApp template?
WhatsApp Business Template Buttons: CTA vs. Quick Reply
WhatsApp Business templates support two categories of buttons, each with specific functions and limits.
1. Call-to-Action (CTA) Buttons
CTA buttons let customers take external actions outside WhatsApp.
Types of CTA Buttons
- 📞 Phone Number Button
- Opens the phone’s dialer with a pre-filled number
- Format:
+1234567890
- 🌐 URL Button
- Opens a web page in the browser
- Limit: 1 Phone + 1 URL button per template (maximum of 2 CTA buttons total)
- Dynamic URLs (e.g.,
https://site.com/) may work only through API integrations — check your BSP’s documentation.
2. Quick Reply Buttons
Quick Reply buttons let users respond inside WhatsApp with predefined options.
Key Rules
- Maximum 3 quick replies per template
- 🚫 No emojis or variables allowed
- Common use cases:
- “✅ Confirm” / “📅 Reschedule”
- “💬 Talk to Support”
- “❌ Cancel Order”
Important Button Rules
- You can have either:
- Up to 2 CTA buttons (Phone + URL), or
- Up to 3 Quick Reply buttons
- ❌ You cannot mix CTA and Quick Reply buttons in a single template
- 📏 Button order matters — Meta may reject templates with invalid sequences or combinations
WhatsApp Template Buttons: CTA vs. Quick Reply
Button Type | Action | Limit | Example Use Case |
|---|---|---|---|
🔘 Call-to-Action (CTA) | Takes the user outside WhatsApp (dial a number or open a URL) | Up to 2 CTA buttons (1 Phone + 1 URL) | 📞 Call Support → opens dialer; 🌐 Visit Website → opens browser |
💬 Quick Reply | Sends a predefined reply inside WhatsApp | Up to 3 quick replies | ✅ Confirm; 📅 Reschedule; ❌ Cancel Order |
Related FAQs
- How many buttons can I add to a WhatsApp template?
- Can I mix quick replies with URL buttons?
- Why was my button layout rejected?
Updated on: 22/09/2025