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What types of headers can I use in a WhatsApp template?

Info

A WhatsApp template supports one optional header that appears at the top of your message. You can choose only one type per template (Text, Image, Video, or Document) — or no header at all. Different header types cannot be combined. Headers help grab attention or add media context, but they must follow Meta’s format and size guidelines.



1. Text Header


  • Limit: Max 60 characters
  • Best for: Short static titles like “Order Confirmation” or “New Offer”
  • Restrictions: Only 1 variable {{ }} allowed in Text option.
  • Correct Example:


Order Confirmation


Incorrect (dynamic, no longer supported):


Order #{{1}} has shipped!



2. Image Header


  • Limit: Max 5MB
  • Formats: JPEG, JPG, PNG
  • Best for: Product images, QR codes, receipts


Example Use Case: A banner image for a promotional campaign



3. Video Header


  • Limit: Max 10MB
  • Format: MP4
  • Best for: Demos, onboarding clips, teaser promotions


Tip

Keep videos under 15 seconds for faster loading.


Example Use Case: A short product demo clip



4. Document Header


  • Limit: Max 10MB
  • Format: PDF only
  • Best for: Invoices, receipts, policies


Example Use Case: “View your updated invoice” with attached PDF



Comparison Table of Header Types


Header Type

Max Size

Format

Text

60 characters

Plain text only

Image

5 MB

JPEG, JPG, PNG

Video

10 MB

MP4

Document

10 MB

PDF



Important Rules


  • You can add only one header type (text, image, video, or document).
  • The header is optional, but once added, it must meet format and size requirements.
  • Meta will reject templates with unsupported formats, oversized files, or disallowed content.


Tip

Use headers to highlight critical info visually (like an invoice PDF or promo banner), while keeping personalization in the body section of your template.

Updated on: 12/01/2026