Why is the audience count smaller than the original file uploaded?
Why Do I See Fewer Contacts After Uploading My File?
If your uploaded file shows fewer contacts in the campaign builder than expected, it’s because the system automatically filters out invalid, duplicate, or unsupported entries during upload. This ensures only clean, deliverable numbers are included in your campaign.
🔍 Common Reasons Contacts Are Excluded
Reason | What Happens | Example | Status |
|---|---|---|---|
Invalid phone numbers | Numbers missing digits, with letters, or using extra symbols are skipped | | ❌ Skipped |
Duplicates | Only the first instance is kept; repeats are dropped | | 🔁 Ignored |
Already in Contact Book (if suppression enabled) | Existing saved contacts are not re-imported | | 🔁 Ignored |
Unsupported country codes | Non-Indian numbers excluded unless international sending is enabled | 🌍 Skipped | |
Blank/malformed rows | Rows with missing name/number or empty cells are removed | (empty row) | ⚠️ Skipped |
🧪 Example Upload
Name | Phone Number | Status |
|---|---|---|
John Doe | ✅ Imported | |
Jane Smith | +91-98765abc | ❌ Invalid (letters/symbols) |
Rahul | ❌ Unsupported country | |
(blank) | (blank) | ❌ Skipped |
➡️ Result: Only John Doe is imported successfully.
✅ What You Can Do
- Clean your file before upload:
- Save as
.CSVor.XLSX - Ensure headers are labeled correctly (e.g.,
Name,Phone) - Use international format for numbers (
+91XXXXXXXXXX)
- Check the Error Report: Download it after upload to see which entries were rejected and why.
- Enable international sending if your plan supports it and you need to include non-Indian contacts.
- Remove duplicates before upload to keep your list tidy and avoid wasted credits.
📌 Summary
If contact counts don’t match, don’t worry — the system is protecting your campaign by removing invalid, duplicate, or unsupported numbers. Always validate your file and use the error report for troubleshooting.
Updated on: 23/09/2025