Articles on: MyOperator

Why We Choose SMBs (Without Rejecting Enterprises)

⚡We are SMB-first because we are platform-first. If we stay true to this, we will win with SMBs at scale and earn the right to work with enterprises without becoming a services company.



1. Platform-First, Not Vendor-First


  • MyOperator is building a Business AI Operator – a product-first platform, not a service company.
  • With large enterprises, companies usually slide into vendor mode: heavy servicing, custom projects, long approvals, and bureaucracy.
  • In vendor mode, we spend more time managing stakeholders than improving the product.
  • Our core belief: build a strong platform once, let thousands (eventually millions) of businesses use it with minimal friction.



2. Why This Naturally Aligns With SMBs


  • SMBs value ready-made, outcome-focused products more than long custom projects.
  • They are more open to using standardised journeys, best practices, and guided setups.
  • This allows us to:


  • Focus on core journeys (acquire → engage → automate → retain customers).
  • Ship improvements faster to everyone.
  • Invest in product and AI, not in one-off implementations.


  • Our “bias” to SMBs is a by-product of our platform philosophy, not a rejection of enterprises.



3. AI, Data and Margins: Why Platform Beats Services


  • With AI agents, the real leverage sits with the platform that owns the communication layer and context (calls, WhatsApp, chats, transcripts).
  • On a platform model with SMBs, we can:


  • See end-to-end customer conversations.
  • Continuously improve AI agents using aggregated, contextual data.
  • Expand revenue and margins via automation, upsell, and eventually commerce.


  • In a classic enterprise-vendor model:


  • Core models and data are often controlled by the enterprise.
  • The “AI agent layer” can become a commoditised vendor component.
  • Margins get squeezed, and long-term leverage weakens.



4. Market Expansion: AI Unlocks More SMBs


  • As AI agents reduce onboarding and support effort, the cost of service per customer will drop sharply.
  • This makes it viable to serve a much larger base of currently non-digitised SMBs.
  • Enterprise markets will always have space for service-heavy players; we want to solve the bigger, systemic problem via a scalable platform for SMBs.



5. So What About Enterprises?


  • We are not anti-enterprise. We already serve many larger customers on the same platform.
  • Our approach:


  • No deep, one-off custom builds.
  • No turning into an outsourced service team.
  • Focus on clear, repeatable use cases where enterprises adopt us as a platform, not as a custom project vendor.


  • Over time, a strong, battle-tested platform for SMBs will also win inside enterprises – on our terms.



6. How This Should Guide Your Decisions


When in doubt, ask:


  1. Platform vs Project: Does this improve the core platform for hundreds/thousands of businesses, or is it mostly for one account?
  2. Product vs Services: Are we strengthening MyOperator as a product, or signing up for more manual services work?
  3. Leverage vs Commoditisation: Does this increase our AI + data leverage, or push us toward being a replaceable vendor?

Updated on: 26/11/2025